As a celebration, ijji gave away a free exclusive weapon, the British L8A52 rifle for new users who signed up on Steam. This partnership allowed for the increasing of the community size of the free-to-play game portal. In June 2011, ijji partnered up with Steam, the popular game distributing platform developed by Valve, and released Alliance of Valiant Arms as one of the free-to-play games available on Steam.

In this same month, all flash games on that required no download were closed and removed from the game portal. The old orange ijji logo was replaced by a new metallic looking logo. Ijji surpassed 10 million unique registered users in November 2009 and created a new logo for their game portal. ijji later released Genesis A.D into open beta in November 2010. In 2009 ijji decided to focus more on the 'hardcore' gaming segment, by releasing titles like Alliance of Valiant Arms and Soul of the Ultimate Nation. The American-based game portal has published some well known worldwide titles that include Alliance of Valiant Arms, GunZ, and Soldier Front. Games hosted at ijji ranged from traditional shooters and MMORPGs to more accessible casual games, all of which were free to download and play, and with the majority featuring competitive multiplayer gameplay. Ijji / ˈ iː dʒ iː/ was a free multiplayer game portal website.

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