On June 4, 2014, the company announced the appointment of former Microsoft executive Tony Bates as President reporting directly to Woodman. As of 2014, a fixed-lens HD video camera with a wide 170-degree lens was available two or more can be paired to create 360 video. Digital still and video cameras were later introduced. In 2004, the company sold its first camera system, which used 35 mm film. He also received over $230,000 from his parents to invest in the business. Woodman raised a portion of his initial capital by selling bead and shell belts for under US $20 from his VW van and, later, fashionable camera straps. The camera range was branded 'Hero' as their aim was to capture close-up action shots that made the subject look like a hero. The 'GoPro' name came about as Woodman and his surfing friends all aspired to become professional surfers as 'going pro' was the ultimate goal and the only way to be filmed on the water at that time. He was motivated by a 2002 surfing trip to Australia in which he was hoping to capture quality action photos, but could not because amateur photographers could not get close enough or buy quality equipment at reasonable prices. The company was founded by Nick Woodman in 2002. GoPro has continued its business in manufacturing action cameras. However, a month later, the CEO denied this. In January 2018, Karma was discontinued and the company hired JPMorgan Chase to pursue options of selling the company. It developed a quadcopter drone, Karma, released in October 2016.

Founded as Woodman Labs, Inc, the company eventually focused on the connected sports genre, developing its line of action cameras and, later, video editing software. It manufactures eponymous action cameras and develops its own mobile apps and video-editing software. (marketed as GoPro and sometimes stylised as GoPRO) is an American technology company founded in 2002 by Nick Woodman.

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